SWOT analysis of Taco Bell analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Taco Bell SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Taco Bell to benchmark its business & performance as compared to the competitors and industry.
Taco Bell is one of the leading brands in the food & beverages sector. The table below also lists the top Taco Bell competitors and elaborates Taco Bell market segmentation, target group, positioning & Unique Selling Proposition (USP).
Taco Bell Brand Analysis
Fast food eating joints
Food & Beverages
Think outside the bun
Taco Bell offers lots of Mexican dishes
Taco Bell STP
People willing to have a hygienic and delicious non conventional meal at a restaurant
Children and youth from middle and upper class
Taco Bell offers healthy fast food with its available healthy, nutritious menu.
Taco Bell SWOT Analysis
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Taco Bell.
Taco Bell is a hugely popular brand name with high brand loyalty
2. Taco Bell adopted a healthy trans-fat free formula which is a key competitive advantage over other competitors who has not yet switched to the healthier recipes.
Hygeneic food preparation and quick service
4. Good advertising and marketing of the brand
5. Taco Bell has more than 7000+ stores worldwide
6. More than 170,000+ people are employed with the organization
7. More than 30 countries have Taco Bell outlets
Here are the weaknesses in the Taco Bell SWOT Analysis:
1.High fat and high calorie food not good for health conscious people
2.High competition means limited market share growth for Taco Bell
Following are the Opportunities in Taco Bell SWOT Analysis:
1.Introduce home delivery in a big way can boost Taco Bell's business
2.Venture into newer markets especially emerging economies
New flavors and new recipes specially focused on health friendly ingredients can be introduced
4. More advertising can help Taco Bell build more brand awareness
The threats in the SWOT Analysis of Taco Bell are as mentioned:
1.Threat from other eating joints/restaurants
New researches and the raised awareness among the public about the harmful health impacts of fast food consumption is a threat to Taco Bell’s fast food menus.
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Highly labor intensive which increases the subjectivity involved in the delivery of services
Taco Bell Competition
Below are the top 7 Taco Bell competitors:
6.Smokin Joes Pizza
7.Papa John's Pizza
The brandguide table above concludes the Taco Bell SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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