Snap Inc. has reportedly filed confidentially for an IPO that could value the company north of $22B.
For context, the company was last valued at $18B in the private markets, which put it just behind three other US-based unicorns: Uber ($68B), Airbnb ($29B), and Palantir Technologies ($20B), and just ahead of WeWork ($16.9B).
Snap’s public debut would be the first unicorn IPO since the September 2016 IPO of Nutanix, which went public at a valuation of $2.2B.
Is Snap’s expected IPO value irrational?
We used CB Insights’s Enhanced Valuation capability to track Snap’s value rise against other high-flying unicorns, and benchmark the expected IPO valuation against comparable social media companies (on price-per-user and price-to-sales bases).
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We find that Snap isn’t too richly valued compared to its peers, especially considering its demographics, growth prospects/momentum, and revenue efforts.
Read more at CB Insights.